Ubikubi – Romanian design

Ubikubi presented cork and white aluminum stationery containers called the Niu Desk Organiser. Photograph by Bogdan Botofei and Dragoş Motică
Ubikubi presented cork and white aluminum stationary containers called the Niu Desk Organiser. Photograph by Bogdan Botofei and Dragoş Motică

Romanian design brand Ubikubi was founded in 2014 by manufacturer and entrepreneur Robert Savu and designer Dragoş Motică, who also created the Smash lamp.

The brand uses in-house prototyping and production methods to develop its products, including furniture, lighting and home accessories. Motică says that they aim to focus on using natural materials, like wood and cork, rather than plastic.

Dragoş Motică designed the Slash Lamp, which comes with a stone so that the user can smash the concrete exterior. Photograph by Bogdan Botofei and Dragoş Motică
Dragoş Motică designed the Slash Lamp, which comes with a stone so that the user can smash the concrete exterior. Photograph by Bogdan Botofei and Dragoş Motică

“It is quite easy to observe some ingenuity and innocence that are materializing in some simple and honest objects,” Motică told Dezeen.

The Niu Desk Organiser by Motică was one of the products exhibited by Ubikubi. Nestled in a white aluminum base, cork compartments can be used to store phones, Post-it notes, cards, a sharpener, tape dispenser, pencils, needles and paper clips.

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